Nantou: Xiangli Vitality Pig Brand Culture Hall. [Evaluation Valid Period: 2025/12/03~2028/12/02] Xiangli Food Company Chairman Chang Ching-kuo started from half a pig. [Evaluation Valid Period: 2025/12/03~2028/12/02] Xiangli Food Company Chairman Chang Ching-kuo started from half a pig. In the 1960s, after being discharged from the military, Chang Ching-kuo bought a pig with friends every day to make a living. This "half a pig per person" also started Chang Ching-kuo's successful pork business fifty years later. Founder Chang Ching-kuo firmly believes that "as long as the quality is good and the service is sincere, customers will definitely be retained." Therefore, even in times of material scarcity, he took the initiative, carrying half a pig on his bicycle every day, selling it door-to-door, and even finding the most effective promotional tool—a conch shell—as a secret weapon! As soon as the conch shell sound "Bu~~BuBu" appeared in the market, everyone knew that "Chang's Pork" had arrived! This story is even written into the "Vitality Pig Brand Culture Hall," allowing the chairman's spirit of unremitting struggle to be promoted through the realistic scene of the pork stall. The 2,000-ping modern meat cutting factory, built after the 921 earthquake to give back to the community, also has a viewing corridor inside, allowing high-tech production equipment and quality control to be truly presented transparently to the public. In 2004, it was selected as a tourist factory by the Ministry of Economic Affairs, officially entering the tourism service consumer end from traditional industries. In 2009, Xiangli Food
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