Mr. Brown Coffee Museum. Taiwan's homegrown beverage brand "King Car Beverage" is now open for tours in Zhongli! "Mr. Brown~ Coffee~" Whenever this familiar jingle plays,. Taiwan's homegrown beverage brand "King Car Beverage" is now open for tours in Zhongli! "Mr. Brown~ Coffee~" Whenever this familiar jingle plays, it's sure to bring to mind the image of Mr. Brown, a man in a white suit with a thick beard, holding a cup of coffee in one hand and giving a thumbs-up with the other. He is the trademark of Mr. Brown Coffee under King Car, and one of Taiwan's representative brands of canned coffee. King Car established a factory in Zhongli District, Taoyuan City in 1979 and launched "King Car Cream Soda," which attracted consumer attention. Subsequently, a coffee production line was set up within the factory to begin producing canned coffee, which is the current Mr. Brown Coffee, with Mr. Brown as the unchanging trademark image to this day. Mr. Brown's Westernized appearance symbolizes his origin from Central and South America, which aligns perfectly with the coffee-producing regions, and this was the initial concept behind King Car's trademark design. In May 1982, the first batch of Mr. Brown Coffee was launched and achieved a very high market share. The company continued to research and develop different coffee flavors, offering consumers more diverse choices. The Zhongli plant area has excellent green space planning, such as... Address: 桃園市中壢區榮民南路412號 Hours: 00:00–23:59 Taoyuan